A camera inside Direct lets users take a photo and send it to the recipient without leaving the conversation. The feature received a major update in September 2015, adding conversation threading and making it possible for users to share locations, hashtag pages, and profiles through private messages directly from the news feed. These researchers found that college students in the U.S. and China watch short-form videos for entertainment, knowledge, and to build social identities. A Meta spokesperson explained, “We have fixed an error that caused some users to see content in their Instagram Reels feed that should not have been recommended. We apologize for the mistake.”
In February 2021, Instagram began testing a new feature called Vertical Stories, said by some sources to be inspired by TikTok. According to Instagram, they pushed forward the launch of Co-Watching in order to meet the demand for virtually connecting with friends and family due to social distancing as a result of the COVID-19 pandemic. On October 1, 2018, it was announced that Adam Mosseri would be the new head of Instagram. On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram. The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020. On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality.
Despite the “TikTokification” of Reels and the parent company Meta spending millions on courting content creators, user engagement continued to lag way behind TikTok as of 2022. Users can also view statistics on their videos and see other user’s videos that are trending in the Inspiration tab. The app includes some AI features and the ability to post directly to Instagram or Facebook.
App support
A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web.
Users can also “archive” their posts in a private storage area, out of visibility for the public and other users. On August 2, 2024, Turkey blocked Instagram after the platform deleted posts from users offering condolences for the death of Hamas leader Ismail Haniyeh. In February 2023, Instagram introduced a new feature allowing users to browse and post GIFs in their comments.
July 2022 updates
- While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram.
- On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app’s user interface, and a less skeuomorphistic, more abstract, “modern” and colorful icon.
- In April 2019, Instagram added the option to “Checkout on Instagram”, which allows merchants to sell products directly through the Instagram app.
- People can’t buy things on Instagram, we are simply a place where people share photos and videos.
Josh Riedel joined the company in October as Community Manager, Shayne Sweeney joined in November as an engineer, and Jessica Zollman joined as a Community Evangelist in August 2011. Instagram began development in San Francisco as Burbn, a mobile check-in app created by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. The app received around 25,000 registrations that day, though it remained a public beta. The Burbn Beta app was made available for iOS on October 6, 2010, by Kevin Systrom and Mike Krieger — still as a prototype, but for the first time available as a real app on the App Store rather than a web-based prototype.
Ongoing research continues to explore how media content on the platform affects user engagement. Following behind, college graduates consist of 18% and users with a high school diploma or less make up 15%. Internet users who make less than $30,000 per year use Instagram, while 14% of those making $30,000 to $50,000 and 12% of users who make more than $50,000 per year do so. Instagram has been proven to attract the younger generation, with 90% of its 150 million users under the age of 35. While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram.
2014: Additional platforms and acquisition by Facebook
The primary criticisms for these updates was that Instagram was more like TikTok than photo sharing. In 2016, Olivia Solon, a reporter for The Guardian, posted a screenshot to her Instagram profile of an email she had received containing threats of rape and murder towards her. On December 20, Instagram announced that the advertising section of the policy would be reverted to its original October 2010 version.
The company said in a statement that it had “fixed the bug swiftly” and was running an investigation. In June 2017, Instagram announced that it would automatically attempt to filter offensive, harassing, and “spammy” comments by default. Meta representatives replied that they were disappointed with the lawsuit and were hoping instead to continue working with other companies from the industry to create new and better standards for applications teens use. The lawsuit claimed that Meta and its Instagram unit repeatedly misled the public about the dangers of its platforms and knowingly induced young children and teenagers into addictive and compulsive social media use. In October, 2023, 42 U.S. states filed a lawsuit against Instagram and parent company Meta, accusing them of contributing to a youth mental health crisis due to the addictive nature of the platforms.
- The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020.
- On April 9, 2012, Facebook, Inc. (now Meta Platforms) bought Instagram for $1 billion (equivalent to $1,346,000,000 in 2024) in cash and stock, with a plan to keep the company independently managed.
- Since its launch, only approximately 220,000 users globally downloaded the app, which represented less than 0.1% of Instagram’s monthly active users, indicating a lack of success in driving adoption.
- On April 3, 2012, Instagram released a version of its app for Android phones, and it was downloaded more than one million times in less than one day.
- In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging (colloquially called “DM” OR “DMs”; in some regions, the messages may be known simply as “direct”/”directs”).
Features and tools
A 2021 study by Büttner & Rudertb showed that not being tagged in an Instagram photo triggers the feeling of social exclusion and ostracism, especially for those with higher needs to belong. Mackson et al. 2019 found users were less lonely than non-users and Instagram membership predicts lower self-reported loneliness. Their study showed presence of depressive symptoms in a user could positively predict they would post.
Khodarahimi & Fathi 2017 found evidence users displayed higher levels of depressive and anxious symptoms compared to non-users. 13% of British and 6% of American teenager users with suicidal thoughts could trace them to Instagram use. The second recruited 10 monthly users for a 5-day diary study, where they recorded their online habits. Instagram has since been accused of extending the practice to censor posts under vague and inconsistent circumstances, particularly in regards to sexually suggestive material. In a now-deleted Facebook post, Instagram wrote that “When developing content, we recommend focusing on your business objective or goal rather than hashtags”. Microsoft launched a Hyperlapse app for Android and Windows in May 2015, but there has been no official Hyperlapse app from Instagram for either of these platforms to date.
Comment créer un compte Instagram privé ?
Instagram-based activism (as well as other social media) has been criticized and dismissed for being performative, reductionist, and overly focused on aesthetics. In June 2020, because of the Black Lives Matter movement, Instagram became more widely used as a social justice platform. Research shows Instagram browsing predicts social comparison, which generates FOMO, which can lead to depression. However, Brailovskaia & Margraf 2018 found a significant positive relationship between Instagram membership and extraversion, life satisfaction, and social support. Comments related to appearance on Instagram can lead to higher dissatisfaction with one’s body. Lub & Trub 2015 showed that following more strangers increases social comparisons and depressive symptoms.
Instagram Reels
The company wrote a tweet to users upset at the chicken game online prospect of the change, but did not back down, nor provide a way to change it back, which they reaffirmed in 2020. In April 2016, Instagram began rolling out a change to the order of photos visible in a user’s timeline, shifting from a strictly chronological order to one determined by an algorithm. It was followed by the release of Hyperlapse in August, an iOS-exclusive app that uses “clever algorithm processing” to create tracking shots and fast time-lapse videos.
This marked a significant shift from the previous system where verification was typically initiated by Instagram itself for accounts it deemed to be of public interest or high-profile. Instagram introduced a verification feature, known as the blue verified badge, in December 2014. In September 2025, Instagram began testing a Reels-first user interface in India and South Korea. Users will only be able to view these Highlights after they have gone through all current Stories in their tray, meaning that those who follow many accounts may find it challenging to see these updates. They appear as circles below the profile picture and biography and are accessible from the desktop website as well.
Also in February 2023, Zuckerberg announced that Meta would start selling blue “verified” badges on Instagram and Facebook. In September 2022, Ireland’s Data Protection Commission fined the company $402 million under privacy laws recently adopted by the European Union over how it handled the privacy data of minors. Instagram also announced that adults would not be allowed to message teens who don’t follow them as part of a series of new child safety policies.
The tab was later expanded again in November 2016 after Instagram Live launched to display an algorithmically curated page of the “best” Instagram Live videos currently airing. In June 2012, Instagram introduced “Explore”, a tab inside the app that displays popular photos, photos taken at nearby locations, and search. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like “photo”, to make photographs stand out and to attract like-minded Instagram users. In April 2018, Instagram launched its version of a portrait mode called “focus mode”, which gently blurs the background of a photo or video while keeping the subject in focus when selected.
It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor, Snapchat, which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. The changes included a feed more focused on Instagram’s content algorithms, full-screen photo and video posts, and changing the format of all of its videos to Reels. In July 2016, it announced that users would be able to turn off comments for their posts, as well as control the language used in comments by inputting words they consider offensive, which will ban applicable comments from showing up. In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story. It was integrated with Instagram’s “Close friends” feature, so that users could send images, photos, and texts privately to others, and also had Instagram’s photo editing system embedded into the app.
Instagram Direct
Subsequent episodes in June and August 2024 featured Reneé Rapp, Rachel Sennott, Megan Thee Stallion and GloRilla. These changes are ostensibly an attempt to hinder the spread of misinformation, while Instagram has also repeatedly stated that hashtags do not help posts get views. In April 2022, Instagram began testing the removal of the ability to see “recent” posts from various hashtags. In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page. In March 2021, Instagram launched a new feature in which four people can go live at once. In August 2020, Instagram began a pivot to video, introducing a new feature called “Reels”.
The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted. On August 9, 2012, English musician Ellie Goulding released a new music video for her song “Anything Could Happen”. The system is built using a Facebook-developed deep learning algorithm known as DeepText (first implemented on the social network to detect spam comments), which utilizes natural-language processing techniques, and can also filter by user-specified keywords. After the July 2016 announcement, the ability to ban specific words began rolling out early August to celebrities, followed by regular users in September. In a recent survey, half of the applicants admitted to photo editing behavior which has been linked with concerns over body image.